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The De Facto Cloud Should Be Transformative

  • Business Talk
  • Cloud

Cloud Icon

There are all these reports coming out that cloud is now the “de facto” choice for technology – that basically it has trumped legacy systems so substantially that it’s now the top tech priority for businesses. But if cloud is now standard, it must also be transformative in order to incorporate finance chiefs.

  • Cloud at Top of Business
  • Now Considered the “De Facto” or Default Choice
  • Leveraging the Potential for Transformation
  • Why Settle for Mediocrity?

Cloud at Top of Business

It’s obvious to most businesspeople that technology is now central to business success. The ever-changing landscape of technology can only be ignored at one’s peril. What’s the evidence? In fact, a report released in June found that almost three out of four chief executives around the world believe that technology is disrupting their industry – in other words, they say it is the one element that most greatly influences the market.

Technology is important, but what’s the most key technology for development, differentiation, and competitive advantage? Here are the top responses:

  1. Cloud computing – 63%
  2. Mobile tech – 61%
  3. Internet of things – 57%
  4. Cognitive computing – 37%
  5. Groundbreaking manufacturing tech – 28%

[RELATED: Do you want cloud that’s never oversold? That’s us.]

Now Considered the “De Facto” or Default Choice

Cloud technology is gradually becoming the default method with which business computing is put into operation, according to another recent study. The era of doubt about cloud seems to be over, with very few large companies deciding not to shift funds toward the virtual technology.

“As the majority have run mission critical applications over the cloud, and there is near universal recognition of better performance, usability and lower cost of ownership,” explains Business Cloud News, “the fear of adopting cloud and [abandoning] old expensive computing models has disappeared.”

Let’s take a look the statistics from the 2015 study. Compared to similar studies conducted in previous years, more large companies (69%) say that they redesigned at least one business task to take advantage of the cloud. In fact, that statistic is almost twice as high as it was in 2014. What’s more, an incredible seven out of eight respondents (88% percent) say that cloud is better than legacy systems and improves engagement. Meanwhile, almost two-thirds (65%) believe it has had a positive impact on general operations.

The data, frankly, is kind of astounding. “80% [of businesses] say they feel as secure or more secure than they do with an internally run IT service,” says Business Cloud News. “As a result, 87% of businesses are now using the cloud for mission-critical workloads.”

Just look at these figures for mission-critical application penetration by cloud (the last figure a projection):

  • 2013 – 60%
  • 2014 – 71%
  • 2015 – 87%
  • 2016 – 98%

Enterprise IT should be pleased to know that not all systems are being moved to external locations, with nearly half of companies (44%) saying they were either currently using or developing private clouds.

Leveraging the Potential for Transformation

Okay, so the world is changing under our feet, with industries worldwide being disrupted by cloud technology. Cloud actually isn’t just the new technological model but an opportunity for organizational transformation. That was the topic at the Cloud Business Summit, a forum presented in New York.

In a roundtable talk at the forum, tech and financial executives talked about the integration of cloud with finance. The business leaders agreed that finance chiefs often disagree with other executives in their continuing skepticism toward cloud.

Cloud is now a fundamental piece of the enterprise, notes IT consultant Bruce Guptill of Connecticut-based Saugatuck Technology. “There are thousands and thousands of case studies and examples how we can improve our value to our organizations,” he says.  “It’s not replacing us, it’s a new set of tools and a new set of lenses creating more opportunity.”

Basically, the heads of the IT and finance departments are moving at different paces because caution is considered the #1 rule of finance by many.

Companies often get uneasy when they consider a financial move to the cloud because making changes to finance often impacts the entire organization, notes CIO Bill Sinnett of Financial Executives International. “How do you go into a halfway measure around your core accounting and shift it to the cloud?” he asks. “There isn’t a transition path.”

That helps to explain the concern of finance chiefs: cloud feels “all-or-nothing” to them. You can’t just force people in the finance world to love cloud. You have to show them how cloud will improve financial data analysis.

It’s critical to understand that finance chiefs are focused on reporting, and discussion of cloud is better focused on solving big-picture problems. When financial systems malfunction, finance chiefs tend to think it’s an issue with business intelligence, specifically reporting, Sinnett advises. “But the reporting tool is not the problem — it’s a data problem,” he says. “[T]hey haven’t captured the right kind of data. It’s a whole financial architecture problem.”

Why Settle for Mediocrity?

Business is moving quickly to cloud, and it seems that many finance leaders will start to better appreciate its appeal when they see how they can better analyze data.

The key is to make sure that the cloud systems your company uses are great cloud rather than mediocre cloud. At Superb Internet, we use distributed storage rather than centralized (the latter a mainframe-era remnant still used by most cloud providers) and InfiniBand rather than 10 Gigabit Ethernet (for zero packet loss and almost no jitter).

Cloud Adoption, Federally Greenlit, Will Increase in 2016

  • General

Cloud Increase

Although cloud has been on the rise for years, it’s not reached a plateau. A poll of IT senior executives shows adoption will continue to grow in 2016. While some enterprises are adding security, US federal CIO Tony Scott says there is nothing safer. But CIOs are smart to work with security-focused providers.

  • Cloud Building Regardless of Security Concerns
  • Drop In Shadow IT Worries Coincides with Cloud-First Policies
  • US CIO Tony Scott Praises Cloud Security
  • IT Leadership Responsibilities
  • The Internet of Things
  • Top Security Meets Top Performance

Cloud Building Regardless of Security Concerns

Most chief information officers will be prioritizing cloud for enterprise systems in 2016, indicates a poll featured in CIO. The survey of just under 100 technology chiefs was conducted at a Gartner-sponsored tradeshow in October 2015.

Cloud software allowed organizations to trim their budgets this year, according to 50% of respondents. Momentum to the cloud continues to grow, with IT pros typically coupling distributed virtual systems with cloud security: three in four (77%) said they would invest more in cloud security to support their systems. About a third of CIOs said that they would be bumping up the amount spent on cloud security by over 20%.

[Need security? Get Worry-Free Cloud  today.]

Top challenges mentioned by tech leaders were:

  • Preventing unauthorized downloads – 36%
  • Understanding security of individual providers – 24%
  • Sharing outside the company – 21%
  • Shadow IT – 14%

Drop In Shadow IT Worries Coincides with Cloud-First Policies

The diminishing relevance of shadow IT as a concern is essentially because organizations realized employees simply needed IT to give them better tools, explained security marketing VP Rich Campagna. “As the cloud-first mindset has become more commonplace, security concerns have shifted to topics like access from unmanaged devices and external sharing,” he said.

Using applications secretly and without the knowledge of the IT department is not occurring as often because of the cloud-first mentality, which means that enterprises have moved on from asking why they should use cloud to assuming cloud is the best choice upfront.

Nonetheless, security should always be paramount when looking for a cloud provider, commented Superb Internet Marketing Manager Quincy Solano. “Think about cloud platforms that paved the way for a cloud-first mindset: DropBox, Google DOCS/Drive and SaaS sites,” he said. “These applications made it easy to upload sensitive information where security isn’t 100% known by the user (what the security does vs. how the security works).  This then lends itself for the users to think, ‘How safe is my sensitive information?’”

“That is why having a cloud hosting service that is solid in its security is paramount, along with the security measures taken by the company providing the cloud service,” Solano added. “It’s becoming, much like the cloud-first mindset, a regular practice in the industry.”

US CIO Tony Scott Praises Cloud Security

While enterprise CIOs were expressing their confidence in further cloud adoption but hedging their bets with security funds, the top federal IT official noted that cloud is safer than any other alternative.

Federal CIO Tony Scott compared a well-designed cloud to a financial institution. “They have the incentive, they have skills and abilities, and they have the motivation to do a much better job of security than any one company or any one organization can probably do,” he said.

While the federal government will continue to develop a stronger security stance, the best cloud infrastructure companies have already achieved that evolution, Scott noted. Along with scalability, the issue of data safety is making cloud the obvious choice.

Scott argued that companies should move their systems to cloud as soon as they can since doing so will undoubtedly reduce their risk vs. on-premises solutions.

Scott, who has held his role for under 12 months, has focused on getting federal departments to migrate to cloud, as well as institute more advanced administrative and operational processes. He essentially wants agencies to run as smoothly as the systems provided by infrastructure-as-a-service experts.

IT Leadership Responsibilities

The federal government, like industry, is adapting to better meet the needs of the information age. Responsibilities as an information chief are changing too, with cloud central to the new era of IT.

Scott commented that IT leaders shouldn’t just be focused on technology but on mentoring and building the capabilities of the IT staff. “It’s not good enough just to be somebody who’s smart about how to develop, install systems or manage applications,” he said. “I think the [CIO] role is evolving also to be a developer of talent.”

The Internet of Things

Finally, with the cloud and the general emergence of the third platform, CIOs will be able to access data from much more diverse sources through the Internet of Things. Over the next decade or decade and a half, Scott thinks that the value of IoT will become much more apparent both economically and in the quality of our day-to-day lives.

Top Performance Meets Top Security

Companies that move to the cloud want to have the best of both worlds – incredible performance in a safe data environment.

Superb Internet is the best choice for performance. First, we use distributed rather than centralized storage. That allows us to provide you with systems that are preferable in many ways to those offered by most cloud providers. When storage is distributed, there is no single point of failure. Even if multiple nodes fail, your performance will not take a hit. Second, we use InfiniBand networking technology, which beats the pants off 10 Gigabit Ethernet with dozens of times lower latency and zero packet loss.

But are we secure? Yes, and we can prove it, with numerous third-party assessments, such as SSAE-16 Soc-1 Type II auditing, ISO 27001:2013 & ISO 9001:2008 certification, and FISMA / HIPAA / PCI compliance.

Where are the Women? Stack Overflow Developer Demographics

  • Web Development

Women in Technology

  • Coder, Where Are You?
  • Aging Gracefully
  • The Gender Gap Narrows
  • Wild Horses vs. University-Trained
  • The Best Technology for Development

For two weeks in February, Stack Overflow polled its users, asking them almost 50 questions on subjects ranging from gender to job satisfaction, from coffee consumption to preferences for tabs or spaces. More than 26,000 coders from over 150 nations completed the survey. The result is perhaps the most thorough report on developer preferences and work lives that has ever been published.

Here are highlights specific to the demographic questions.

Bear in mind as you read these results that they are geographically biased, since Stack Overflow is more popular in certain countries than others.

Coder, Where Are You?

The top countries of poll participants are:

  1. United States – 4745 respondents
  2. India – 2461 respondents
  3. United Kingdom – 2402 respondents
  4. Germany – 1976 respondents
  5. Poland – 833 respondents
  6. Canada – 828 respondents

Those total figures are based in part on population, though. Per capita, the top development countries – listed as coders for every 1000 people – are:

  1. Luxembourg – 39.8
  2. Iceland – 35.0
  3. Sweden – 35.0
  4. Israel – 33.4
  5. Finland – 33.0
  6. Singapore – 31.7

Aging Gracefully

How old are developers? Well, many are just a few years out of college (or high school). “At the time of this writing, the average developer is 28.9 years old,” explains the report. “He or she was born in April 1986, just as IBM manufactured the first megabit chip.”

Top age brackets are as follows:

  1. 25-29 years old – 28.5%
  2. 20-24 years old – 24.5%
  3. 30-34 years old – 17.8%
  4. 35-39 years old – 9.1%
  5. Under 20 years old – 8.8%
  6. 40-50 years old – 7.6%

Where is the youth of development the most pronounced? Here is the average age of developers in the top six respondent countries:

  1. India – 25.0 years old
  2. Poland – 26.7 years old
  3. Germany – 29.0 years old
  4. United Kingdom – 30.3 years old
  5. Canada – 30.3 years old
  6. United States – 31.6 years old

The Gender Gap Narrows

Are there any women developing software? Not many. Gender results were as follows:

  1. Men – 92.1%
  2. Women – 5.8%

Clearly programming is lopsided toward the men, as anyone who has ever attended any tech convention can confirm. “Our internal stats suggest the imbalance isn’t quite as severe as the survey results would make it seem,” says Stack Overflow, “but there’s no doubt everyone who codes needs to be more proactive welcoming women into the field.”

We can actually better understand the current status of the gender gap by looking at experience in general vs. experience specifically of women. Top experience categories for the broad developer population are:

  1. 2-5 years – 32.4%
  2. 11+ years – 24.2%
  3. 6-10 years – 23.2%
  4. 1-2 years – 13.6%
  5. Under a year – 6.6%

This data makes sense given the incredibly fast expansion of the development industry. It becomes more obvious how inexperienced the typical developer is when you compare to another occupation. “In the United States, nearly 40% of doctors have 10+ years of professional experience,” says the report. “By contrast, only about 25% of developers worldwide have more than 10 years coding experience.”

Now let’s contrast that against the women’s experience:

  • Under two years – 37.1%
  • 2-5 years – 30.1%
  • 6-10 years – 15.1%
  • 11+ years – 9.5%

As you can see, the extent of inexperience is much more dramatic for women – and that’s a good thing. It suggests that more women are becoming developers, creating a better gender balance.

Where are the women? The top three nations for women programmers are:

  1. India – 15.1%
  2. United States – 4.8%
  3. Sweden – 2.3%

Wild Horses vs. University-Trained

The numbers on academic background underscore the similarities between development, art, and entrepreneurialism. As in those other fields, schooling is helpful but optional for coders. Top educational backgrounds are:

  1. Self-trained – 41.8%
  2. Computer science bachelor’s degree – 37.7%
  3. Acquired skills on the job – 36.7%
  4. Computer science master’s degree – 18.4%
  5. Online training – 17.8%
  6. Partial college completion – 16.7%

In other words, the way that people pick up their programming knowledge is diverse. Incredibly, a third of developers (33%) haven’t completed any college courses in computer science, while almost half (48%) lack a CS degree. “System administrators are most likely to be self-taught (52%),” says Stack Overflow, while “[m]achine learning developers and data scientists are 10 times more likely than any other developer type to have a PhD (15%).”

The Best Technology for Development

Cloud has always been sold on its speed and simplicity of deployment, along with its typically lower cost. However, as many developers are well aware, not all cloud is created the same. It’s best to choose the right cloud upfront.

At Superb Internet, we offer distributed storage rather than centralized storage – the latter a remnant of the mainframe era that is used by many cloud providers. With distributed storage, you can experience multiple node failures with no impact on performance.

Coupling distributed storage with the reduced latency of IB over 10 Gigabit Ethernet, we offer cloud that typically delivers fourfold the performance of Amazon Web Services for cloud instances with similar specs. Get started.

Crunch Time for Game Developers: Par for the Course

  • General

Crunch Time

Three out of five game developers say that they have to work long hours during periodic crunch time, according to a recent game developers survey.

  • The 9-to-6 Workday
  • Crunch Time – Largely Expected
  • Sexism & Other Challenges
  • Freelancing vs. Contracting vs. Employment
  • The Next Opportunity
  • Distribution Channels
  • Game Genres – Top Three Focuses
  • Best Way to Host your Game

The 9-to-6 Workday

A Gallup survey released in 2014 found that the average amount worked by a full-time employee had gone up to 46.7 hours per week. Only two in five US workers said that they actually do work 40 hours in a typical week. Fully 50% say that they are working in excess of 40 hours.

“While that 46.7-hour average doesn’t represent a significant jump,” notes Jena McGregor of The Washington Post, “it is still the highest it has been since 2001-2002, when the average was 46.9 hours.”

Crunch Time – Largely Expected

The extra hours of the workweek are typically experienced by game developers as crunch time.

Crunch time is a critical block of time that requires necessary actions to be performed quickly and with a high degree of success. Think this quote from Mark McGwire about Sammy Sosa: “Sammy’s a September player, so you have to watch out for him. It’s crunch time – time to make history.”

Developers have to make history sometimes too, and they don’t have to deal with the pressure of athletic success convincing them to start using performance-enhancing drugs, as both Sosa and McGwire did. But they do have their own frustrations.

Crunch time is a normal part of life for most game developers, with three in five (62%) indicating that it is an expectation of their current position. For those who say that crunch time is part of their worklife, almost 50% are logging 60+ hours during those weeks. In fact, almost one in five (17%) say they are slaving away 70+ hours, according to a survey released in September by the International Game Developers Association (IGDA).

When crunch time occurs, 37% of the developers polled say that their workplace does nothing to account for the overtime. In other words, most people do get compensated in some manner – although not always in increased pay. Often the company acknowledges the extra time with either time off (18%) or perks (28%), and sometimes developers get both of those benefits (12%).

Sexism & Other Challenges

More than half of developers (55%) feel that the working conditions are one of the top reasons that people have a bad perception of the game industry. However, two other factors that were more cultural in nature were identified to similar degrees: 52% of developers listed the sexism that is present in the games, and 57% listed the sexism of gamers.

Freelancing vs. Contracting vs. Employment

Another part of the survey looked at income. That data suggests that it’s best to have an employer. “67 percent of employees make more than $50,000 per year, with the most common salary falling somewhere between $50,000 and $75,000,” notes the IGDA. On the other hand, “[o]nly 24 percent of freelancer respondents reported making more than $50,000 per year,” while 37% brought in under $15,000.

The picture for the self-employed is less lucrative: nearly half (49%) make under $15,000 per year. Many contractors are more concerned about the project than they are about compensation, with 45% saying that they could go without pay in order for the project to succeed.

The Next Opportunity

Game industry developers seem to be getting more entrenched in their current positions. While the 2014 report found that the average employee held 3.75 jobs in the last five years, the 2015 survey shows that number dropping to 2.7.

As can be imagined, freelancers and the self-employed have even more employers, with 4.6 within the past five years on average.

Distribution Channels

The top three distribution methods are Steam, Google Play, and the App Store. However, the most useful platforms vary based on style of employment.

“For employees, the top 3 distribution methods are Google Play, Steam and Retail Chains,” explains the IGDA. “[F]or self-employed respondents, they are the App Store, their own personal website and Steam.” Finally, the top three for freelancers are Steam, Google Play, and their site.

Game Genres – Top Three Focuses

Action is the genre that is most often cited as the primary category on which developers are focused. That is the case for all three types of employment (52% employed, 51% contractors, 49% freelancers).

Casual games and role-playing land evenly in second place among employees (both at 36%).

Casual games makes the second slot for contractors (44%), with strategy games in the third position (36%).

Finally, casual and role-playing ranked second and third among freelancers (47% and 38%, respectively).

Best Way to Host Your Game

Everyone wants their game to perform well. Of course, a lot of that has to do with using a strong hosting company. Many cloud hosting services use centralized rather than distributed storage, for instance. A distributed architecture is preferable because you don’t have to worry about node failures or bottlenecks, and you get local I/O performance because the data is stored on the local compute node.

Host your game with cloud the way it was meant to be – via guaranteed resources through a distributed network that is never oversold. Get 40x faster cloud hosting.

11 Methods for Software Developers to Become More Productive

  • General

Alexander Graham Bell

Concentrate all your thoughts upon the work at hand. The sun’s rays do not burn until brought to a focus.” – Alexander Graham Bell

  • Workflow Optimization
  • #1 – Don’t go straight into your emails.
  • #2 – Skip the meetings.
  • #3 – Get rid of any distractions.
  • #4 – Write out your tasks ahead of time.
  • #5 – Start with highest priority.
  • #6 – Apply the concept of batching to all tasks.
  • #7 – Go full-bore with automation.
  • #8 – Go back-and-forth between work and breaks.
  • #9 – Take notes.
  • #10 – Stay in the zone.
  • #11 – Use faster hosting.

Workflow Optimization

Productivity is essential in any role, but it’s particularly important for software developers since more than three in five (62%) experience crunch time on a periodic basis, according to the International Game Developers Association’s  (IGDA’s) Developer Satisfaction Survey released in September.

Here are a few ways that you can improve your productivity so you can complete projects ahead of schedule and avoid those 70-hour work weeks:

#1 – Don’t go straight into your emails.

There is often a tendency to warm up for the actual work of development by getting caught up on email as you drink your coffee in the morning. That can often be detrimental to the creativity that’s required for strong development.

It’s also a good idea to only check email during preestablished time blocks. For instance, you could check your email at noon and then again in the late afternoon. Don’t allow your inbox to distract you: very few messages really require an immediate response.

#2 – Skip the meetings.

Meetings are typically a huge time-waster. It doesn’t just use up your time but the time of everyone who is in the meeting. Is it really necessary that you attend?

If you must do a meeting, here are good parameters:

  • Schedule it for late in the afternoon.
  • Create a strict outline for discussion.
  • Set an end time, and stick to it.
  • Gather takeaways before departing.

#3 – Get rid of any distractions.

Avoid creating distractions and giving into those generated by others. Typical ways that we distract ourselves include getting unnecessary digital notifications, jumping back and forth between projects, or sticking our heads into Reddit and similar communities.

The key is to eliminate all distractions when you are focused on a particular task. You don’t want to be notified about anything that isn’t critical. You may even want to put your phone into airplane mode. Log out of distracting sites, such as Facebook and Hacker News.

Removing your own distractions is easier than removing those created by others, since the latter can require social finesse, notes software engineer Ilias Tsagklis in Java Code Geeks. “Some ideas would be using headphones …, allowing the incoming calls to go to voice mail and checking them later,” and “hanging a piece of paper on your PC that says “Do not disturb, coding in progress,” he says.

#4 – Write out your tasks ahead of time.

The night before every workday, right down two or three tasks that would really push your projects forward. It helps for it to be a small number so you can complete the list.

#5 – Start with highest priority.

Look at your list, and do the most important thing first. It’s best if you can get that first item out of the way without too many distractions or breaks. Do the item that is the second-highest priority immediately thereafter.

#6 – Apply the concept of batching to all tasks.

You probably know what query batching is. You basically bunch together a number of similar database queries and submit just one request to optimize performance.

Batching your daily tasks allows you to “minimize the activation costs and various overheads,” says Tsagklis. “Good examples of tasks that batching can be applied to are e-mail checking …, phone calls and any [other] repetitive work.”

#7 – Go full-bore with automation.

Developers are of course no strangers to the power of automation. However, it’s easy to neglect tools and repeatedly perform mindless, menial tasks yourself. Automate whatever you can – such as one-click application builds and single-script deployment.

#8 – Go back-and-forth between work and breaks.

It’s a good idea to set aside stretches of time for work and play. That will make it easier to stay focused on the work and be productive during the designated windows.

A good balance is 45 minutes of continual work followed by 15 minutes of break. It’s best to get away from your computer when you take breaks, both for your eyes and for your back – after all, the lumbar spine experiences 40-90% more disc pressure when sitting.

#9 – Take notes.

Write everything down if only to get it out of your head. You don’t want your brain to be stuck on nonessential tasks or other minutiae. Jot it down and set it aside.

If you think of your brain as a CPU, extra thoughts are like background processes, Tsagklis explains. “It will eventually cause it to hang and not work properly,” he says. “The process of jotting things down will offload your brain and allow it to perform in a more optimal way.”

#10 – Stay in the zone.

The productivity of your day will in large part be determined by the amount of it that you are able to spend in the zone. (That said, remember to take breaks too. Otherwise it’s easy to start to feel distracted.)

#11 – Use faster hosting.

Finally, a faster development environment can make a major impact on your productivity. Does your cloud hosting provider use distributed storage? You might be surprised that many still use centralized storage, a remnant of the mainframe era. Do they use InfinitiBand? Many hosting services use 10 Gigabit Ethernet, even though InfinitiBand offers latency that is dozens of times lower. Finally, do they oversell? Overselling can make performance of cloud hosting incredibly unreliable.

At Superb Internet, capitalize on a cloud server that is built the way it should be, with today’s best technology and guaranteed resources. Get your full-featured cloud hosting plan.

16 Pointers to Make it Developing Mobile Apps

  • General
  • Technology


These 16 tips can help you avoid missteps when you start developing mobile applications for iOS or Android. Most of them are generally applicable to development.

Many entrepreneurs and small businesses want to make it in the world of mobile applications, but it’s difficult to figure out where to start. The competition is tremendous, with over 1 million applications on Google Play and Apple. Here is some advice from independent developers on how they have beaten the odds:

1. Look at what doesn’t work.

Matt Hall of Klicktock, who created Crossy Road, says it’s a good idea to look closely at all different types of apps, not just the wildly successful ones but the incredible failures. By analyzing ways in which other developers have made oversights, you can avoid the same errors yourself.

2. Create more apps by reducing time-to-market.

You don’t want to labor over one app forever, making it perfect, advises founder Steve Young. “Focus on creating simple apps that can be published in roughly six to eight weeks,” he says. “This allows you to test many different ideas and create a portfolio of apps, which in turn will increase your likelihood of success.”

3. Focus on design.

Kamibox coder Philipp Stollenmayer, who had two games featured by Apple one week after another, says that the most fundamental element of app success is design. Simple, user-friendly design, coupled with a strong title and carefully crafted icon, gives you a much better chance of getting spotlighted by Apple.

Generally speaking, it will be easier to give people a good first impression if your design is strong. A series of studies on the creation of web credibility from Stanford University revealed that design is a fundamental factor in expressing legitimacy online.

4. Do what you love.

Create an app that really pulls you in personally, and the amount of focus you put into the development will be obvious in the final product.

Think of yourself as the ultimate user. How can you make the app easier for you to use?

5. Punch holes in your concept.

You want to care about what you are attempting, but that doesn’t mean you shouldn’t question every aspect of it aggressively. Look at the playing field. Prove to yourself that your idea is worthwhile.

Think of reasons why it might be better to go another direction.

6. Aim for intuitive.

You don’t want there to be any learning curve with an app, according to Young. “It’s important to get ease of use just right and have the app do things that will simply delight users,” he says. “Your goal is an app you can hand to someone who has no clue what the software does, but within seconds, they figure out how it works.”

7. Assume a long road.

True overnight sensations are few and far between. Keep learning and growing, and expect you will put in years of effort before any significant payoff.

8. Stay away from investors.

Realmac Software CEO Dan Counsell says it’s unwise to go for investors before you have made a real name for yourself. Instead, create it in your spare time.

9. Team with a technical expert.

Pairing up with another person will expedite development, comments Young. “Having a technical co-founder allows you to bootstrap a minimum viable product to the market with someone who is invested in the idea,” he says. “People with great ideas don’t always have deep pockets.”

10. The time is now.

Many people think competition in the app market has made it impossible to penetrate. That’s not true if you have a good idea.

11. Be great in one niche area.

Don’t be overly broad with your mission. Be great in a specific area, and square yourself directly toward solving its problems.

12. Strategize distro.

Consider how you will distribute the app. Figure out how to introduce yourself to the most reasonable demo.

13. Understand your own objectives.

Developer Carter Thomas says it’s a good idea to take a couple of days and think about what your real goals are as a mobile developer. Do you want to create one application or dozens? Envisioning the ideal future will make it easier to get there.

14. Shake off hesitation.

Sortly CEO Dhanush Balachandran says that forward motion is everything.

“The experience of building your first app and getting it in the app stores is by far the most important thing,” he says. “[S]tart with something simple, and get that experience under your belt.”

15. Be optimistic.

Don’t worry too much about anyone thinking your chances are slim. That’s always the case with an unproven idea. You just need to push forward and prepare the app.

16. Promote with strong cloud hosting.

By following the above 15 steps, you can make sure that your app is as strong as possible. However, you want to have your own high-performance site as a home base. That starts with true 100% HA cloud hosting.

That distinction of across-the-board high-availability is essential, and there is only one way to achieve it: by combining distributed storage with InfiniBand technology. Distributed storage beats centralized storage by allowing failures in multiple nodes without any impact on performance. InfiniBand beats 10 Gigabit Ethernet with practically no jitter and dozens of times lower latency.

Learn about guaranteed-performance cloud.