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Content Amplification and Delivery Networks – Use the Force for Good, Not Evil

Everyone has gone content crazy, and those who manage, sell, and produce content are scrambling to keep pace with the business opportunity. As indicated by Kieran Flanagan of HubSpot, statistics for the search terms “content marketing” and “link building” paint a 20/20 picture: while link building is steadily descending, content marketing is shooting upward in 2014. Statistics show that 7 out of 10 B2B content marketers are creating more content today versus 12 months ago, while 6 out of 10 B2B marketers plan to increase their spending on content throughout the next year.

Caitlin Roberson of Skyword notes that many content marketers do not understand content strategy. In fact, a 2013 Forbes article notes that only 15% of content professionals are able to define the business value of their services in real numbers. Roberson argues that understanding and implementing amplification techniques can help to set your content apart from the competition. We will look at her ideas below.

Beyond the thoughts expressed by Roberson, content delivery networks (CDN) represent an amazing tool to amplify the effectiveness of your content (and obviously, like Roberson, I’m using a broader understanding of content amplification than connecting it with paid media). Just how powerful are CDN’s? Well, ask the Dark Side. A security study from Blue Coat Systems released in August (2014) found that most websites are “one-day wonders,” sprinting to the top of the charts like Mott the Hoople with “All the Young Dudes,” propelled by the power of web optimization apps and content delivery networks. As the title suggests, content amplification is the thunder hammer of Thor: use it for good, not evil.

Content Amplification Definition

As indicated above, content amplification is a buzzword, but different bloggers and thought leaders are using it in different ways. Some see it strictly in terms of connecting content marketing strategies with paid media, so that would be something like a Google +Post ad (and props to me for thinking of that example before realizing the slogan for that product is, “Amplify your content and create conversations across the web”).

Rather than looking at amplification in terms of one fairly specific application, Roberson sees it more broadly, agreeing with the following definitions:

  • The use of strategies that increase traffic rapidly and affordably (Convince & Convert).
  • Methods that create social traction and website traffic, giving you a better chance at conversion (Brandpoint).

In other words, from a broad perspective, we can think of content amplification in terms of search engine optimization, content delivery networks, whatever – anything that increases your reach.

Content Amplification Strategies

Here are four quick tips from Roberson, followed by a discussion of the Dark Side of amplification efforts.

  1. Search engine optimization is still a thing – Roberson typed into Google, “how to submit to,” and one of the suggestions that popped up, directly below “how to submit to your husband” (I’m not making that up, although I wish I were), was “how to submit to product hunt.” Unfamiliar with Product Hunt, she proceeded to download the app, a case in point that search analytics can help to amplify.
  2. Integration with sales – Roberson says to strive for “horizontal buy-in” of content from your salespeople. Get them involved. Get them to tell you stories. Profile them in the blog. Transcribe insightful interactions. Shoot out easily shareable emails with an @mention of any sales parties involved.
  3. Broaden your appeal – Your buyer personas may be too narrow. How do you get to other types of decision-makers? Consider working together with other marketing teams to access each other’s base. You might also want to start an additional site that blogs on a theme that appeals to your base but isn’t directly related.
  4. Get your halo effect on – Network throughout your company and externally. Create connections by finding subject matter experts (SMEs) in your ranks and elsewhere in the business world. Take individual customer experiences and turn them into educational content. Feature partners and experts.

Content Amplification – The Dark Side

Referencing the Blue Coat Systems study, Ellen Messmer of NetworkWorld described the Internet as “endless bubbles popping to the surface for only a day, then vanishing.” Sites that are here today and gone tomorrow present confusing potential security threats.

Security company Blue Coat looked at over 600 million hostnames over a period of three months. Amazingly, 71% of those sites were only active for 24 hours.

The report noted that the sites are effectively using content delivery networks to access traffic. CDN’s are fast and incredibly reliable, and that makes them popular with goodhearted and malicious parties alike. Unique subdomains are used to organize content for one particular request or session or user, after which it is dropped: “A by-product of these CDN architectures is the proliferation of One-Day Wonders.”

Blue Coat reported that of the 50 highest trafficked domains, one in five were fronts for malware. One of the .info sites was the home of a Trojan dialer, just a simple “surprise” site. It had over 1 million subdomains. Beyond content delivery networks, the other primary strategies used were riding on blogging sites such as Tumblr and running web optimization software.

Content Amplification – The Light Side

Don’t be a bad guy. Just create great content and spread it rapidly across the globe. The Superb Content Delivery Network (CDN) speeds up your site by distributing your content to 172 data centers in 43 nations. Chat with an expert now.

By Kent Roberts

Image Credit: Today.com

Are Computers Only Human? Cloud Successes and Failures

A Microsoft Azure outage in August proved incredibly frustrating to businesses running their applications in the cloud. A report by David Ramel in the Virtualization Review’s Schwartz Cloud Report argues that computing failures are sometimes going to happen and that users should “deal with it.” Well, sure, it’s unreasonable not to “expect the unexpected” with large IT systems. Unscheduled downtime sucks and should be extraordinarily rare, but no infrastructure is devoid of the potential for errors.

To look at the cloud in terms of a damning, widespread denial of service as occurred with Azure is of course a delusional perspective. The statistics on outages of cloud versus alternatives, in fact, heavily favors the cloud, as described below.

Putting outages aside, although the cloud often seems to be primarily an annoyingly trendy topic (to believe the mainstream press, it is the end-all and be-all of web hosting terminology), it would not be growing so astronomically if it weren’t fulfilling basic business needs: high performance and premium reliability at an affordable cost.

How fast is the cloud growing? 451 Research conducted in-depth interviews with 100 IT professionals in 2013 to gauge cloud adoption in enterprise settings. After months of research, the company compiled its findings to better understand cloud within the global business landscape, publishing the InfoPro Wave 5 Cloud Computing Study. Key findings include the following, as outlined by Forbes:

  • “Let’s get more” – Enterprises that have tried the cloud can’t get enough, with 7 out of 10 organizations that have specific cloud computing budgets upping their spending in that category both in 2013 and 2014.
  • Tech heard ‘round the world – On a worldwide scale, the cloud will expand at a 36% compound annual growth rate (CAGR) for the next two years, by the end of which it will have hit $20 billion.
  • Open those purse strings – Enterprises spend a median amount of $675,000 on the cloud out of an overall IT budget of $8.2 million. Needless to say, some enterprises have much more sophisticated and far-reaching computing infrastructures. The cloud budget for one firm involved in the study was $125 million.

Is the cloud defined by outages? No, and far from it. A report recently released by Evolve IP revealed that half of organizations that have deployed cloud solutions believe it has served as a preventative mechanism against disasters, acting as a disaster recovery system that underpins business continuity.

Use of the Cloud for Disaster Prevention

Taken out of context, the August report that the lights had gone out unexpectedly at Microsoft Azure probably led some to believe that cloud services can’t be trusted. That’s the opposite of the results of this study, which questioned just under 1300 IT professionals on their company’s cloud deployments. Here is the skinny, as indicated by separate Ramel coverage in Virtualization Review:

  • As with the increased budget findings from the InfoPro study, an overwhelming majority of 7 out of 10 companies consider disaster recovery (DR) as the top advantage of cloud hosting. Amazingly, 50% of companies with active cloud systems said that they had already reaped the rewards of cloud DR. The second and third best traits of the cloud, per the survey, were adaptability and scalability.
  • Philosophically, the cloud looks good: 90% of survey respondents believe that it represents the future of computing. In actual use, 8 out of 10 have one or more cloud environments enabled, and the average firm is running three (3) cloud services.
  • It’s one thing to ask about where tech is headed and another to gauge personal opinion of the technology. At an upper management level, the survey found that 7 out of 10 business leaders had converted to “belief” in the cloud. A somewhat smaller number of middle and low-level managers – 58% – said that they were sold on the cloud, but that number is 5% higher than a survey of the same category of individuals completed in 2013.

A Hard Look at Failure – Statistics Favor the Cloud

In his article on the Azure outage, Ramel referenced data from an IDC study that specifically looks at downtime and its likelihood in cloud and non-cloud settings:

  • Unscheduled downtime is 76% less likely with a cloud service.
  • When outages do occur, response time is twice as long with on-staff IT as it is with a third-party cloud provider.
  • Downtime drops 13 hours per year with a cloud service.

A similar study by Nucleus Research found that “customers can gain significant benefits in availability and reliability” when they choose cloud solutions.

At Superb, we do not accept the idea that unreliability and unpredictability are a natural part of computing environments. While we understand that Ramel was partially joshing with his “deal with it” comment, we know our customers should not have to put up with any nonsense. That’s why all our cloud solutions offer Guaranteed Resources and Guaranteed Performance. Chat now to learn more.

By Kent Roberts

Image Credit: The New York Times

 

Look, a Bird! HP’s Acquisition of Eucalyptus Suggests ADHD

The business world was stunned when it was announced on Thursday that HP was buying Eucalyptus, a cloud provider that offers private clouds integrated with Amazon Web Services. Eucalyptus had been in the news earlier in 2014 because CEO Marten Mickos suddenly switched gears and, after years of criticism of OpenStack, said that his company would support the technology. With the acquisition, we now know the source behind Mickos’ change of heart. HP has been strongly committed to developing the OpenStack cloud. The cost of the deal has been concealed by both companies, but sources suggest Eucalyptus, which had raised $55 million, was purchased for under $100 million.

This is the first major acquisition by HP since a terrible purchase of Autonomy. In the case of Autonomy, HP overvalued the company, as acknowledged by both organizations. Since then, the two firms have turned to publicity and legal battles, with HP arguing that Autonomy’s accounting was less than straightforward while Autonomy asserts that HP’s analysis of the company was poor, with the overvaluation rooted in “HP’s own recklessness and not due to any accounting improprieties” (Wall Street Journal).

That Autonomy acquisition was not a good move for shareholder confidence, and neither is the Eucalyptus deal.

HP & Eucalyptus – Everything Must Go!

Ben Kepes calls the Eucalyptus deal a “bizarre fire sale,” noting that numerous reports suggested that the startup was low on funds and had been unable to achieve significant growth. It was vying against OpenStack, and although Mickos is an incredibly well-respected top executive, he wasn’t necessarily in the right place at the right time with this startup.

The purchase of under $100 million based on $55 million of seed money is not a strong return. Kepes considers the acquisition to be a non-substantive “‘acqui-hire.’” According to Arik Hesseldahl of Re/code, this purchase – tiny in comparison to the $11 billion Autonomy deal – requires Eucalyptus CEO Mickos to become a senior vice president in control of the Hewlett-Packard cloud.

More Signs That HP is Suffering From Mental Disorder

Kepes details the reasoning behind the acquisition from the HP perspective, although he is obviously not impressed by the decision:

In May, HP announced that its cloud service was now called Helion. Kepes viewed this as a “lick of paint,” a superficial effort at rebranding and re-publicizing an already available OpenStack product that was getting insufficient attention. HP said at the time that it would invest $1 billion through 2016 to beef up its cloud hosting environment. That appeared to many like a “What about me?” move, a follow-up to similar cloud building investments declared by IBM and Cisco. It was not news that HP was serious about the cloud. It had announced in the past that it was “all in” with the technology. The company’s main problem, per Kepes, was strategic schizophrenia within the organization, resulting in poor performance: “[Y]ou’d have to be wearing rose tinted glasses to suggest that [HP] is really a meaningful cloud player.”

Fast-forward to the Eucalyptus announcement, and we see more disorganization. In Kepes’ view, the HP cloud division would appear much more coherent and reasonable if it had either maintained its effort with its original cloud product or focused on the assumedly “new and improved” Helion model. Instead, we are now presented with the Eucalyptus acquisition, turning the HP cloud into a “Frankenstein-like monster,” by Kepes’ assessment, framing the tech giant as a mad scientist. To be less harsh, perhaps HP is simply organizationally diagnosable with ADHD.

Kepes convincingly draws attention to the leadership turnover in HP’s cloud business. Biri Singh was in charge until he left in 2013, replaced by Martin Fink. Now Mickos is the main guy, positioned immediately under CEO Meg Whitman.

As Kepes acknowledges, Mickos brings solid credibility as a cloud thought leader, and Eucalyptus is a great project. However, it will likely suffocate at HP like similar initiatives that came before it. Kepes references a quote from an HP executive about the role of Eucalyptus at HP, essentially how it will be integrated with the company’s current OpenStack ecosystem: “There’s going to be a lot of strategic discussions we have to have about that[.]” Cart before the horse? Action before thought? I’m no business psychiatrist, but it sure looks like ADHD to me.

Plus, it’s a little weird – quite obviously – to have a long-time and outspoken critic of OpenStack take over control of your OpenStack cloud. Look, a bird!

Choosing a Cloud with Predictability

At Superb, we appreciate that some cloud service providers suffer from mental disorders, and we feel incredibly empathic for their conditions. Meanwhile, we deliver a consistent and predictable cloud as an alternative. Guaranteeing resources and performance every day and every moment, we take the confusion out of the cloud. Chat with one of our representatives now.

By Kent Roberts

Image Credit: The Guardian

Government and Business Agrees on Private Cloud

Many enterprises are turning away from the public cloud and toward a private one, or opting for a hybrid cloud to take advantage of public and private features.

A recent survey of more than 2000 CIOs of large organizations found that growth of the private cloud outpaces that of the public cloud now, a trend expected to continue for half a decade. While public cloud revenue has increased 20% YOY (year over year), the private cloud is expected to expand between 40 and 50% through 2018. Allan Krans, the analyst responsible for the study, said that the private cloud will continue growing faster than the public one “at least for the next five years.”

Similarly, a Gartner report released in 2013 suggested that the hybrid cloud is increasing in popularity, with more than 50% of businesses expected to have one in place by 2017. Perhaps needless to say, the reason that hybrid clouds are becoming more prevalent is that businesses want some of their data to be in a private environment rather than “the cloud” as it’s typically understood, the public cloud.

Despite the reasonable argument that one day – once public clouds have been integrated with open standards and security has become more universally robust – the private and hybrid models will become obsolete, at this point the non-public offerings are booming. Enterprises in both the public and private sectors are adapting private cloud strategies. The State of Ohio and Honda are two examples of organizations that have deployed private clouds within the last 18 months. Their stories help illustrate enterprise needs met by this type of infrastructure.

Buckeye State Goes Private

The State of Ohio streamlined its IT systems, cutting some of its technology personnel and reducing its overhead, as outlined in an August InformationWeek report.

The sheer numbers give you a sense why those familiar with the Ohio system saw a need to downsize. At its height, the state’s various agencies were using 32 data centers and 9000 servers running through 14 different networks.

The shift toward a private cloud started 12 years ago, when Governor Bob Taft found out that it was impossible to email all department chiefs simultaneously because there were almost 20 independent email systems. Although the problem was obvious in 2002, it wasn’t until 2011 that state officials started discussing an overhaul. At that point, the CIO for the state, Stuart Davis, recommended to Gov. John Kasich that Ohio’s IT underpinnings would need to be completely rebuilt.

In March 2013, Ohio started a complete redesign of its primary datacenter (DC) in its capital city, Columbus. The DC had been built for the IT machines of the 80s. Housed in a five-story building, it had hit a ceiling on its power capabilities due to the climate-control needs of various cyber condominiums operated by individual agencies. Thousands of square feet remained completely unused other than, absurdly, as storage for holiday decorations.

Twelve months later, the State of Ohio Computing Center (SOCC) was unveiled. The SOCC would serve as the headquarters for Ohio’s private cloud. The Technology Board, a committee formed to manage IT for the state, was charged with migrating applications from the old data centers and introducing the shared services model to agency directors.

By deploying a private cloud, the State of Ohio was able to become much more efficient with its infrastructure, organizing all its disparate systems into one cohesive whole.

Cars in the Cloud

Beyond organization, private cloud is also appreciated by many for its collaborative potential. That benefit was the key selling point for Honda when they chose a private cloud to integrate their network of suppliers in 2013. As seen with Ohio, it also offered the carmaker a chance to cut costs.

The Honda supply network is massive and spread across the globe, including over 10,000 suppliers in more than 50 nations. The decision to move to the private cloud originated in 2011, when the firm started revising the way that it develops, procures, and manufactures to foster better communication and improve consistency. In order for that communication be meaningful, it’s necessary to share computer-aided design (CAD) files, which can be enormous.

The use of a private cloud allowed Honda to create a uniform worldwide environment that seamlessly met its security needs. It was able to significantly increase the rate at which large systems were deployed, in some cases by as much as 90%. Meanwhile, the cost of operation for the supplier network was reduced approximately 30%.

Private Cloud for a Competitive Edge

Mikiya Fujita, the head of system service for Honda globally, noted that the positive impact of migrating the supplier network to the cloud was seen not just in collaboration but in process standardization, “while slashing the cost and time of new system deployment.” Ohio benefited in the same ways with its private cloud. What about you? At Superb, we guarantee better cloud performance than the competition.

By Kent Roberts

Image Credit: DC Group Inc.

Panel: Private Cloud Will Melt, Like the Wicked Witch, in Public

When we discuss the cloud, we aren’t talking about one entity but a technology that creates computing environments using broadly distributed resources for more sophisticated levels of energy efficiency, performance, and reliability. The various categories of cloud – public, private, and hybrid – grew from competing business interests: simply put, saving money vs. having the strongest possible security in place. Public is cheap, private allows for greater security by isolating the data, and hybrid combines public and private into one integrated package.

Many companies are grappling with the various types of cloud, figuring out the situation that best meet their needs. The growing consensus is that hybrid is entering a boom, with Gartner predicting that half of large enterprises will have active hybrid clouds by 2017. Since hybrid is a combination of public and private, the Gartner fortune-telling implies that the three basic types of cloud are here to stay.

Strangely enough, some cloud experts argue that the private cloud will go the way of the Wicked Witch, screaming, “I’m melting,” as it disappears into the public cloud. Joe McKendrick of Forbes recently reported on a panel sponsored by BrightTalk that was organized to help businesses compare the public, private, and hybrid models. The most noteworthy comment, a point of consensus among the panelists, was that the private cloud will gradually become irrelevant.

Were the Panelists Drunk?

At present, there is no indication that the panelists – one of them an executive for Hewlett-Packard – were intoxicated during the webinar. It’s more likely that they are simply diverging from the confident hosting industry mantra that if it’s cloud-related, the only direction is up. Albeit, the panel perspective seems to disagree with many industry analyses, such as a July 2014 report from Sharon Gaudin for Computerworld.

Gaudin spoke with Allan Krans of Technology Business Research (TBR), an industry analysis firm that conducted a study to measure the adoption rates of private and public clouds. After surveying more than 2000 enterprise IT decision-makers, TBR revealed its findings that while the overall amount invested in the public cloud has risen 20% since the same time last year, the private cloud appears likely to expand between 40 and 50% annually for a few years.

Between 2010 and 2013, the private cloud market exploded 300%, from $8 billion to $32 billion. The TBR survey suggests that it will continue to expand rapidly over the next five years (although at a less breakneck pace), more than doubling to $69 billion by 2018. Krans emphasized that the private cloud should experience stronger growth than its public cousin “at least for the next five years.”

The Computerworld report and the Forbes report, both from the last 60 days, seem to be at odds.

Is Fear Turning Into Strategy?

As it turns out, the perspective of the panelists may not be that outlandish, at least as a general long-range trend (following a few years of continued growth). Chris Nolan, in a September article for Data Center Knowledge, argues that the privacy and security of the public cloud are much more advanced than they were a few years ago, citing a Gartner study on Infrastructure as a Service (IaaS) that reports “public cloud has come a long way.”

Nolan remarks that both public and private clouds are gaining wider acceptance at the enterprise level. He mentions that many enterprises use both types of cloud (either separately or in a hybrid architecture), but that almost 3 out of 10 companies were only using the cloud in its public formulation. The flexibility and cost-effectiveness of the public cloud, says Nolan, give it major sway over CIO budgets.

Nolan comments that although security is a key consideration for any large organization, CIOs are becoming more comfortable with the cloud: “The debate has shifted from fear to strategy.” He also notes that IT executives may be embracing the cloud, but they aren’t doing so passively. They are incorporating apps from outside parties that allow them to manage their clouds appropriately, while maintaining a strategic focus.

Wait, is the Cloud Melting or Not?

Peter Mansell of Hewlett-Packard, one of the BrightTalk panelists, clarified his argument that the private cloud will one day be obsolete: it’s not a trend that will be immediately noticeable. Mansell said that over the next two years, the private cloud will continue to grow due to a lack of standard protocols and expectations: “you can’t get that structure at the moment.” Currently, Mansell notes, there are still major disparities between the private and public cloud models, disparities that will likely evaporate in the future.

Concurring with Mansell, Jessica Twentyman said that the parameters of public and private clouds are starting to intersect and overlap in “quite confusing ways.” She stressed that the development and maintenance of open standards “remains paramount” to data migration from one cloud environment to another.

As it turns out, the private cloud is really not going anywhere, at least not for many years. Since the fully standardized public cloud does not yet exist, private clouds and hybrid clouds will continue to gain ground (as indicated by Gartner and Technology Business Research). The future may be confusing, but the cloud doesn’t have to be: claim your performance guarantee cloud now.

By Kent Roberts

Image Credit: FunTV

Don’t Leave Your Tinkertoys to Fend for Themselves

We’ve all been there. It’s late at night, and we’re using our company’s credit card to purchase a Jumbo Tinkertoy set from Amazon for $281.56. All right, fine, maybe that’s not what we do late at night, but we can all appreciate the purposes served by the different Tinkertoy components. What use would the rods be without the spools? The different types of Tinkertoy pieces allow for a building that has structural integrity. That same type of integrity is needed to design a hybrid cloud, so just the same, you are going to need the spools. Cloud providers have created tools to connect various cloud services – the “spools” – so that the disparities between each one don’t result in an unwieldy IT environment.

What is a Hybrid Cloud?

The hybrid cloud is getting a huge amount of attention in 2014. A Gartner analysis conducted last year argued that 50% of large enterprises would have hybrid clouds deployed by 2017.

What is the hybrid cloud? In a September 7 report for Business 2 Community, Web developer Dario Zadro noted that general discussion of cloud computing has tended to center around public clouds. In a public cloud situation, computing services are made available by a hosting provider to a sizable volume of account holders. Probably the most obvious impact of the public cloud is that it has given SMB’s the ability to experience the same scale of performance that was previously the realm of large enterprises with sophisticated arrays of dedicated machines.

Although a public cloud is incredibly cost-effective, security can only be so strong when numerous organizations are all accessing the same servers. Why then did the commander of US Cyber Command, Gen. Keith Alexander, support the expansion of cloud computing within the Department of Defense in 2011? The Department of Defense is not using the cloud within a public setting, but within a private atmosphere. With that setup, the Pentagon is able to take advantage of the speed and adaptability of cloud technology alongside security parameters they established themselves.

It should be immediately obvious that both of these two types of cloud have their strong and weak suits. You don’t always need the extreme security precautions available with a private cloud, but for sensitive user data and mission-critical files, it might make sense. The hybrid cloud is the truly nebulous middle option. You can mix and match public and private clouds into one complete hybrid cloud infrastructure. It’s easy to see why this system could appeal to a wide spectrum of businesses, of any size.

Problems Faced by CIOs & How Integration Tools Help

The role of the CIO has changed rapidly, in pace with the rise of cloud computing. IBM’s Frank De Gilio commented in an August Wired article that CIOs used to be charged with setting up internal computer resources for the company’s departments and maintaining everything within a specified budget. Although the budgetary constraints of that task could sometimes be challenging, it’s now become just one piece of the jigsaw puzzle.

In the current climate, a CIO experiences some departments choosing an external cloud service for their computing budget, to benefit from the performance and low cost. De Gilio argues that providers of public cloud environments aren’t as concerned with security and compliance, so they can provide faster and more robust solutions at a lower price than is available through the CIO.

As would be expected, piecemeal outsourcing of IT can create complications: “that’s when things really start to get strained.” The department turns away from the CIO to an outside party to fulfill the computing need. If anything goes wrong – such as downtime or failure, a security breach, or lack of compatibility between the public cloud and the company’s internal environment – then the issue returns squarely to the lap of the CIO for problem-solving.

In the age of the hybrid cloud, the CIO will be able to determine what makes sense to handle internally (or as a private cloud at a third party) and what makes sense to place in a public cloud setting. Furthermore, De Gilio stresses that anything external to the company should undergo rigorous vetting to answer the following three questions:

  • Is the service right for the department’s needs?
  • Can the environment be painlessly integrated with the current system?
  • Does the solution meet the overall demands of the organization?

De Gilio then goes on to tout the IBM product BlueMix, which essentially is an integration tool. That option will be especially appealing to large enterprises. SMB’s will more likely find themselves considering hybrid clouds that are provided fully by a third party. In those cases, the integration technology is built into the hybrid package.

The key point here is that the various cloud services used by a company won’t always integrate well with a business’s internal environment. You can either solve that problem with software that allows you to connect your various pieces together, or you can contract with a hosting service that specializes in the creation, maintenance, and security of hybrid clouds: Superb Internet. Talk to us today about a fully integrated cloud solution.

By Kent Roberts

Image Credit: Waly1039