Frequently Asked Questions
Q: What is SEO?
Q: Why do I need to optimize my website?
Q: I already have a guy that does my SEO, why do I need Superb SEO?
Q: What is the difference between SEO and Paid Placement Results (PPC)?
Q: Can't I get the same results by just outsourcing my SEO?
Q: Can I get to the first page with your Local SEO plan?
Q: What is SERP?
A: SERP stands for Search Engine Results Page. It is a term used most often to describe where
your website ranks in a search query (e.g. you rank #25 for the keyword in the search
engine results page).
Q: Can't I just use free online tools to optimize myself?
A: Developing a cost-effective optimization campaign requires a dedicated specialist. It is very
possible for you to locate a number of "free" resources online, but keep in mind that many sites
only offer their best information with a premium service. Furthermore, proper SEO is a long-term
commitment, which might require more time than you will have to maintain positive results.
Q: Will submitting my website to search engines help?
A: It may help, but submitting your website is only one part of optimizing your ranking. Without
having quality, relevant links pointing back to your website, you will find it difficult to get
any significant rankings. Remember that there are multiple parts to effectively optimize your
website. Click here to see what comes with each SEO plan.
Q: Should I have a blog on my site?
A: In terms of SEO best practices, a blog is a great tool for keeping content
fresh on your website. If you are constantly contributing new and relevant content, then a blog
would be great tool.
Content is King
All search engines state that the most important part of SEO is to have quality, unique content. Often, content is given a quick fix, but having a skilled copywriter is still a crucial part of a strong SEO team.
Backlinks are the Queen
If "Content is King", then the backlinks are the Queen. In the SEO world, many people put a higher value on this than content, but when it comes to search algorithms, your links must have relevancy to your content. The more links you have from high quality and relevant sites, the more link juice comes back to your website.
SEO over time
SEO is a time tested and proven method to organically improve your page rankings. Search engines look for consistent links with fresh, relevant content on your site over time. Sudden bursts will often look suspicious, and may face various penalties from search engines. Think of SEO campaign as a long term investment with strong ROI.
Evolution of an Algorithm
Every year Google improves their algorithm with 500 to 600 new updates. Because the search industry is constantly evolving, building a proper SEO campaign is crucial.
Off-Site is the Bait
Links, articles, social media, videos and such are the "bait" to lure viewers to your site. Search engines are the filters that sort and prioritize through billions of sites available per search query, and quality tends to often outrank quantity.
On-Site is the Hook
Your on-site content is a hook that not only gets your site to the top of search engine results, but is also the reason why a viewer stays on the site. The goal is to get your information, product or service to the right audience. So if you know what the "question" that the viewer is asking then you can tailor your on-site content to answer it. The better your content answers, the more likely you'll get top placement.