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Home » SEO » SEO FAQ

Frequently Asked Questions

Q: What is SEO?

A: Search Engine Optimization, or SEO, is the practice of aligning your website structure, content and links to your targeted keywords to naturally rank well on search engines. SEO best practices build content that accurately describes the main purpose of your site to answer the search related questions of your main audience.

Q: Why do I need to optimize my website?

A: Most users do not go beyond the first two pages of search results. So, if you are not located in the top 20, there is a good chance that most of the audience you are targeting will not find your website.

Q: I already have a guy that does my SEO, why do I need Superb SEO?

A: Many times SEO "experts" promise results, but fail to deliver expert-level results. With Superb SEO, we will provide you with transparent results with our monthly reports. Our goal is to keep you Ahead of the Rest®.

Q: What is the difference between SEO and Paid Placement Results (PPC)?

A: Search Engine Optimization (SEO) is the practice of properly structuring all levels of your website from the HTML, content and external links to naturally rank high in search results; whereas, Paid Placement is when you bid on a keyword for top placement through a third party advertiser. Paid results, also known as Sponsored results are often highlighted or otherwise set apart from organic results.

Q: Can't I get the same results by just outsourcing my SEO?

A: Proper optimization requires a professional that understands how search engine algorithms work. Specific to outsourcing, the biggest disadvantage is quality control. Search engines are looking for the content of a website to be relevant to the search query and the copy to be unique and well written. If the language you're targeting is not the native language of the outsourced labor, you might see negative results.

Q: Can I get to the first page with your Local SEO plan?

A: Each website will require a thorough analysis prior to providing you with a proper estimate. However, all of our SEO plans can greatly improve the search engine result page ranking for your site and improve your website's traffic on all levels. Contact our sales team for more details sales@superb.net.

Q: What is SERP?

A: SERP stands for Search Engine Results Page. It is a term used most often to describe where your website ranks in a search query (e.g. you rank #25 for the keyword in the search engine results page).

Q: Can't I just use free online tools to optimize myself?

A: Developing a cost-effective optimization campaign requires a dedicated specialist. It is very possible for you to locate a number of "free" resources online, but keep in mind that many sites only offer their best information with a premium service. Furthermore, proper SEO is a long-term commitment, which might require more time than you will have to maintain positive results.

Q: Will submitting my website to search engines help?

A: It may help, but submitting your website is only one part of optimizing your ranking. Without having quality, relevant links pointing back to your website, you will find it difficult to get any significant rankings. Remember that there are multiple parts to effectively optimize your website. Click here to see what comes with each SEO plan.

Q: Should I have a blog on my site?

A: In terms of SEO best practices, a blog is a great tool for keeping content fresh on your website. If you are constantly contributing new and relevant content, then a blog would be great tool.

Content is King

All search engines state that the most important part of SEO is to have quality, unique content. Often, content is given a quick fix, but having a skilled copywriter is still a crucial part of a strong SEO team.

Backlinks are the Queen

If "Content is King", then the backlinks are the Queen. In the SEO world, many people put a higher value on this than content, but when it comes to search algorithms, your links must have relevancy to your content. The more links you have from high quality and relevant sites, the more link juice comes back to your website.

SEO over time

SEO is a time tested and proven method to organically improve your page rankings. Search engines look for consistent links with fresh, relevant content on your site over time. Sudden bursts will often look suspicious, and may face various penalties from search engines. Think of SEO campaign as a long term investment with strong ROI.

Evolution of an Algorithm

Every year Google improves their algorithm with 500 to 600 new updates. Because the search industry is constantly evolving, building a proper SEO campaign is crucial.

Off-Site is the Bait

Links, articles, social media, videos and such are the "bait" to lure viewers to your site. Search engines are the filters that sort and prioritize through billions of sites available per search query, and quality tends to often outrank quantity.

On-Site is the Hook

Your on-site content is a hook that not only gets your site to the top of search engine results, but is also the reason why a viewer stays on the site. The goal is to get your information, product or service to the right audience. So if you know what the "question" that the viewer is asking then you can tailor your on-site content to answer it. The better your content answers, the more likely you'll get top placement.

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