Online Marketing and Advertising

Online AdvertisingThe world of online marketing and advertising is a new and evolving place that few people – if any – truly understand. Whether you are trying to optimize your site’s content for search engines (SEO), trying to increase your site’s exposure through less conventional below the line or viral marketing campaigns, or simply trying to get Google, Yahoo!, and MSN/Live to index your site, unless you are one of the more savvy individuals on the web, it’s nice to have help from the professionals.

One of our partners, SEOMoz, is a great resource for this type of thing, but don’t take our word for it. SEOMoz has been recognized by Advertising Age as one of the top media and marketing blogs. AdAge’s Power 150 is a ranking of the top English-language media and marketing blogs in the world. The sites listed in the Power 150 represent an almost unending wealth of knowledge for marketing and advertising on the Internet, and although it doesn’t guarantee your website success, it definitely helps you take a step in the right direction.

For the traditional or mainstream marketer, I do post this with a word of caution. Rather, I post it with Steve Rubel‘s words:

It’s very difficult for anyone in marketing to keep up with all the twists [in] the digital space because technology changes so darn fast. It’s like chasing a cheetah. Most marketers – be they clients or agency side – are heads-down running their business. Therefore, companies are creating a new role. They’re hiring people who act as translators between the ultra geeks and the marketers…

Remember, to achieve that next-level of success, it may require employing a professional who eats, sleeps, and breaths online marketing and advertising, espcially if your small/medium enterprise is going head to head with a well established (perhaps even multi-national) corporation.

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