Let’s talk IOPS.
Here at Superb Internet we know that we can’t always win at everything (though we never stop trying), but what we can do is make sure that all of our customers always get all the resources that they pay for. We don’t oversell, we don’t put all of your eggs (data) in one basket (on one central filer), we make sure your services (E-mail, web sites, databases, applications, or whatever you run) are served fast and efficiently.
If you play any online multiplayer shooter or action games, you know about ping times and you know how inconsistent ping times (jitter) create ‘lag kills’ (at least that’s my excuse for having to restart over and over and over). IOPS is to disk latency what network latency is to ping times. Like a good game of “Call of Duty”, good IOPS is about consistency and not a roller coaster.
Fig. 7 - IOPS Test Results over a day
Fig. 8 - IOPS Test Results over a week
While our IOPS performance is not the highest, it is consistently consistent (yes, “double consistent”) – so you always know what you are going to get; there are no surprises. With AWS and Softlayer/IBM, the IOPS varies greatly, thus giving you highly variable and unpredictable performance, while with Microsoft/Azure it is consistently low, with only a few occasional higher performance spikes.
In short, this means that while you can easily architect a cloud hosting solution, comprised of one or multiple VMs, with a consistent and easily forecastable performance (thus delivering a consistent and predictable user experience), using other CHPs cloud it is practically impossible to design for a consistent and predictable user experience, given the wild variations in the disk IOPS, due to the inherently oversold platform where your “neighbors” use of their cloud VMs can greatly impact your performance and thus your user/customer experience.
At Superb Internet we love what we do, we do it better, and we’ve been doing it longer than anyone else. Which is why when we say “we get it” – we really get it. After all, we have years more experience with virtualized/cloud hosting than any other CHP. Our “Ahead of the Rest”® standard has always remained unwavering: we never lower the bar and hold ourselves to a consistently high standard, as we believe in either providing the very best to our customers, or in not providing any service at all – there are no compromises.
Instead of going along with the others’ highly obfuscated and greatly oversold ways, we strongly believe in the Transparent Cloud™: in providing a consistent and always predictable performance, non-oversold cloud to our clients. That not only makes it much easier for our clients to architect and design their cloud hosting infrastructure, it also delivers a consistently predictable user/customer experience – a key requirement for most commercial cloud deployments.
The examples above have illustrated that, depending on what performance metric you use (each client application is unique and thus the most important performance value will differ from client to client), to get performance equivalent to our comparable specs cloud account, you may need to spend as much as 56 times (!) more at AWS. It is not only the various hidden fees at other CHPs that may get you (and end up unexpectedly costing you considerably more than budgeted), but so will the other CHPs unpredictable and highly variable cloud performance.
If you take away nothing else from this major CHPs comparative study, just remember this:
- Not all clouds are created equal;
- The published specs are practically meaningless; therefore, you cannot compare CHPs based on the published specs;
- Always – always – run tests for your specific applications/use when comparing multiple CHPs, in order to arrive at the quantity and/or size of accounts to compare at different CHPs which provide for equal performance (as opposed to equal or roughly similar “headline specs”).
We live, work, and play in the real world and we’ve made it simple for you. Unlike others’ obfuscated cloud (where you have no visibility inside it), our cloud is the Transparent Cloud™: there are no surprises - you always know what you will get, as we strongly believe in full disclosure (transparency) and are committed to no overselling – so with each cloud account you get the same as at least two like configuration dedicated servers set-up in an HA (High Availability) cluster with two redundant load balancers (all that you get with each and every cloud VM, where just like with a dedicated server pair, your performance is guaranteed, dedicated and consistent).
Simply put, with us you get the latest modern Distributed Storage and InfiniBand® ultra-high performance networking technology, non-oversold and guaranteed fastest computing power, and “no surprises, no hidden fees” simple, budget-friendly pricing, saving you potentially over 50 fold (yes, over fifty times) over other competing CHPs for similar performance cloud. In short, with our specs you get several fold higher performance, along with several fold lower price, than with seemingly alike cloud accounts at other CHPs.
The reason for this is simple: we are in this for the long term. Most of our customers have been with us for many years, with a high number of customers who’ve been with us for over a decade (including an impressive group of clients who’ve been with us, by now, for nearly two decades – where we’ve witnessed their exponential growth and their highs and lows, just as they have witnessed and experienced the same with us). We strongly believe in “once a Superb customer, a Superb customer for life.” We base our service specifications, pricing, service quality and delivery, support, and all else on building a life-long business relationship with each and every client. Transparency and consistency is at the core of it. Our goal is not to manipulate our service in a way as to gain the most customers, but to design, build and deliver it in a way as to retain and help each and every customer grow and leave them wanting and needing no more. When you are our customer, you are not just a customer: you are our partner, and we are your partner in your business success.